NSAC 2019 X WIENERSCHNITZEL
This campaign won District XI and placed 11th nationally in NSAC.
Among the team of 26, I worked as a copywriter on writing team of four members. I wrote for the manifesto, slogan, executions, and plans book.
The ask was to change the perception of the hot dog.
The strategy was hot dogs celebrate any moment.
Schnitz goes beyond a celebration.
INTRODUCTION TO SCHNITZ
Because Schnitz is a new word, the first step in the campaign is to introduce Schnitz. By defining it and encouraging our audience to discover what it means, Schnitz will become a household word.
BUS SHELTER AND BUS WRAP
OUT OF HOME EXECUTIONS
Include: elevator wrap, escalator-alternative slide, beach fly-by banners, #WienerFam stickers
COMPLETE PLANS BOOK
Research: Colin Kearney